English for MBA courses to accompany the modules of MBA series

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HEG.MGT.000 HEG Management Basics Study Guide

Learning outcomes

  • Reading comprehension of essential MBA material with translation exercises of specialized English key words;
  • Listening comprehension through presentations on the subject by Management Specialists worldwide; 
  • Research and Report writing skills on management subjects.

Course organisation

  • Comprehension drills: Translation exercises from English into Vietnamese based on recommended textbooks for MBA studies. 
  • Listening drills: Learn with You Tube selection on management subjects, related to the subjects taught during the MBA studies.
  • Essay Writing: Students are required to write their own answers under the form of an essay (in English) to prepare discussion questions based on the MBA curriculum, under the guidance of our experienced bi-lingual teaching assistants.
  • Research Orientation : Students are guided individually by our qualified faculty to identify the topics of their research in view of the final dissertation for their MBA studies. Individual coaching are provided to students either in class or by distance, depending on the choice of topics.
Required Textbook
  • Donald R. Cooper, Pamela S. Schindler, Business Research Methods, 11/e, McGrawHill, 2011
Suggested Readings
  • Creswell, John W., Research Design: Qualitative Quantitative and Mixed Methods Approaches, Los Angeles, London, Sage Publications, 2009 (3r edition) (ISBN: 978-1-4129-6557-6 paperback) 
  • Publisher's website: www.sagepublications.com

HEG.MGT.001 Research Methodology and Writing Skills Study Guide

Please refer to the course syllabus HEG.MGT.001 for the organisation of this module.

Tips for learning success strategies

1) Week 1-4: Try to learn each topic with key words that are part of a concept.  Refer to our study guide as attached

2) Review weeks 1-4 exercice and write mid-term writing assignments.

3) Week 7-8: repeat the same as weeks 1- 4 with exercises for weeks 5-8.

Week 9-10: Review and Research orientation

  • Review weeks 1-8. Students are required to complete the week-8 Quiz for revision.
  • Q to A Assignment: Students are required to answer the discussion questions on topics related to the HEG EMBA curriculum (300-500 words).
  • Research Orientation: Students are guided individually to identify the topics of their research as final dissertation for their MBA studies.

HEG.MGT.002 Module International Marketing

Course Objectives

The course objectives are

  • To provide students with an understanding of the global business environment in terms of economic, cultural and political factors, and how to apply this understanding to marketing strategies.
  • To provide participants with insights of current issues and practices in Global Marketing through assignments, class room discussions and through oral and written analysis of cases.
  • To familiarise students with an understanding of the different techniques, strategic options and possibilities in the competitive global environment with the exploration of marketing.
  • To give students a basic knowledge in how to balance global and local marketing consideration, and to understand strategic options in entering and organizing marketing campaigns in foreign markets.
  • To foster critical thinking relating to specific main issues of International Marketing to research excellence activities and encourage creativity in problem solving in very pragmatic context

Expected Outcome / Learning

Upon completion of this course, the student will be competent in these areas and will:

  • Understand the scope and challenge of international marketing,
  • Be able to explain the role of culture in global markets development.
  • Be able to analyze the international environment
  • Implement marketing research
  • Understand principles of global marketing management
  • Implement principles of Products and Services management for Businesses and Consumers.


Students should have had a fundamental marketing class either at the graduate or undergraduate level.

Required Textbook

International Marketing, 15th ed. International Edition,, Philip Cateora and John L. Graham, McGraw-Hill Publishing, 2011

HEG.MGT.003 Accounting for Decicion Making

Course Objectives

This course provides a comprehensive, graduate level exploration of managerial accounting. Managers need to understand the ways in which accounting information can be used to guide decision-making. Attention is given to operating leverage decisions, and their impact upon “breakeven” activity levels. This in turn leads to decisions about pricing and production volumes, about “make-or-buy” decisions and about outsourcing. A final module considers the role of accounting data in risk management and in the formulation of corporate strategy.

Expected Outcome / Learning

Upon completion of this course, the student will be competent in these areas and will have knowledge to:

  • Use cost management tools to provide effective projects.
  • Plan, control and manage the cost issues.
  • Use budgeting techniques and principles.
  • Implement methods of accountant information evaluating.
  • Be able to implement tools of decision making.


Basic undergraduate accounting

Required Textbook

Managerial Accounting, 7th ed., Ronald Hilton, McGraw Hill, 2008

Suggested Readings

Further supplementary readings will be provided in the reading assignments for each module.

HEG.MGT.004 Communicating at Work Study Guide

Course Objectives

The purpose of this course is to help students understand, develop, and implement managerial communication strategies and techniques in order to improve or facilitate:

  • Inter- and intra-organizational communications
  • Team building
  • Listening skills
  • Conflict resolution
  • Assertiveness skills
  • Staff motivation
  • Problem solving
  • Group decision-making processes
Expected Outcome / Learning 

At the end of the course, students can:

  • Analyze communications situations and develop and implement strategies to communicate more effectively in a variety of work situations,
  • Recognize the variety of interpersonal communication styles and their strengths and weaknesses,
  • Explain the complexity and nature of organizational and individual communications at work,
  • Use managerial skill in conducting meetings,
  • Discuss the conceptual principles involved in developing effective managerial communication methods,
  • Explain the interactions among managerial communication, organizational structure, and effectiveness, and
  • Write and speak with more clarity, concision, and concreteness.

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Required Textbook and Instructional Materials

Adler, R.B. and Elmhorst, J.M. (2011). Communicating at Work: Principles and Practices for Business and the Professions, (10th Ed.). New York: McGraw-Hill. ISBN: 978-0-07-338517-4


Suggested Online Readings

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Assessment Methods and Grading Policy

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