Topic outline

  • General

    Welcome to the series of study guides designed to help candidates to MBA programmes on a selection of topics recommended by SBI Training Solutions.

    The ENG-4-MBA methodology helps students get familiar with concepts and essential terms in both English and Vietnamese in the field of study. 

    Reading Assignments: It is important that students read the course material in English in order to understand the subject matter. We recommend that Asian or non-European students who lack the foundation on International Business in their previous studies read additional material as indicated under optional readings.

    The bilingual Glossary provides students with equivalent terms in Vietnamese, in addition to the English terms and definition already displayed. This will greatly help Vietnamese students to follow the ‘International Marketing Study programme' more effectively.

    Essay writing assignments allow students to use the concepts and rewrite them in their own words by answering to the assignment questions.

  • Topic 1: CHALLENGES IN INTERNATIONAL BUSINESS

    CHALLENGES IN INTERNATIONAL BUSINESS  Key concepts (pages 27-58)

    • THE IMPORTANCE OF KNOWLEDGE
    • CHALLENGES IN INTERNATIONAL MARKET RESEARCH
    • CAPITAL AND THE COST OF MARKET ENTRY
    • CAPITAL AND THE COST OF MARKET DEVELOPMENT AND MAINTENANCE
    • SOURCES OF FUNDS FOR OVERSEAS SUBSIDIARIES
    • REDUCING THE COST OF CAPITAL

    ASSIGNMENT QUESTION #1

    What are the main difficulties in international business? How important is market research in reducing the cost of market entry and justifying the choice of expansion strategy? Cite an example of successful market entry. 

    Length : 300-500 words.

  • Topic 2: CULTURE AND COMMUNICATION

     CULTURE AND COMMUNICATION Key concepts (pages 59-80)

    • HOW DOES CULTURE AFFECT INTERNATIONAL BUSINESS
    • LANGUAGE / TRANSLATION CHALLENGES
    • EXPECTATIONS / MISINTERPRETATIONS
    • INTERCULTURAL COMMUNICATION 
    • PROTECTIONISM VS FREE TRADE

    ASSIGNEMENT QUESTION #2

    Discuss the role of intermediaries in reducing cultural and communication risks at the early stage of market entry to a new market. 

    Length: 300-500 words.

  • Topic 3: APPROACHING INTERNATIONAL MARKETING

    APPROACHING INTERNATIONAL MARKETING  Key concepts (pages 81- 124)

    • MARKET ENTRY DECISIONS
    • MARKET DEVELOPMENT AND EXPANSION
    • COMPETITIVE STRATEGY
    • CREATING AND MANAGING THE MESS
    • PRODUCT DIVERSIFICATION-SCOPE
    • GEOGRAPHIC SCOPE
    • PACKAGING
    • COUNTERTRADE
    • COPING WITH COMPLEXITY
    • GLOBAL MARKETING STRATEGY
    • DEVELOPING APROPRIATE ORGANISATIONAL FORMS 

    ASSIGNMENT QUESTION #3

    What are factors that affect market entry decisions? How to reduce market risks? Name three risks that you know of and rate them by the level of importance according to your firm's line of business. 

    Length: 1500 words

  • Topic 4: INTERACTION AND NETWORKS

    A CONTEXTUAL APPROACH TO INTERNATIONAL BUSINESS DEALINGS  - Key concepts (pages 125-156)

    • RELATIONSHIPS IN INTERNATIONAL-MARKETING
    • NETWORK MAPPING
    • STRUCTURED NETWORKS
    • INDIRECT RELATIONS
    • LICE CYCLES OF RELATIONSHIPS 
    • NETWORKING 

    4 STEPS IN MARKET DEVELOPMENT AND MAINTENANCE   - Key concepts (pages 157 -  192)                          

    1. POSITIONAL AUDIT
    2. COMPETENCE ENHANCEMENT
    3. MARKET SCANNING AND EVALUATION
    4. MARKET ENTRY

    ASSIGNEMENT QUESTION #4

    Networking and interaction: explain the 4 steps in developing and maintaining market presence in international marketing.

    Length: 1500 words